Privacy Policy

Effective Date: August 31, 2026

Surf Cartel respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit surfcartel.com, purchase our products, create an account, contact us, or subscribe to receive updates.

By using this website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

Depending on how you interact with Surf Cartel, we may collect the following information:

Information You Provide

• Name

• Billing and shipping addresses

• Email address

• Telephone number

• Account username and password

• Products ordered, sizes, quantities, and purchase history

• Contact-form messages and customer-service correspondence

• Return, refund, and exchange information

• Newsletter and marketing preferences

• Any other information you voluntarily provide

Payment Information

When you make a purchase, payment information is processed through Authorize.net and our payment-gateway providers.

Payment information may include your card number, expiration date, security code, billing address, transaction amount, and related fraud-prevention information. Payment providers process this information according to their own privacy and security practices.

You can review the Authorize.net Privacy Center for additional information.

Information Collected Automatically

When you visit the website, we and our service providers may automatically collect:

• IP address

• Browser and device type

• Operating system

• Referring and exit pages

• Pages and products viewed

• Links and buttons selected

• Approximate geographic location

• Shopping-cart and checkout activity

• Date, time, and duration of visits

• Cookie identifiers and similar technical information

• Information used for security, fraud detection, and order attribution

How We Use Information

We may use collected information to:

• Process and fulfill orders

• Accept and verify payments

• Calculate shipping and taxes

• Provide order confirmations, receipts, and delivery updates

• Create and manage customer accounts

• Respond to questions and customer-service requests

• Process returns, refunds, and warranty claims

• Prevent fraud, abuse, spam, and security threats

• Maintain and improve our website and products

• Measure website traffic and customer interactions

• Remember shopping-cart contents and user preferences

• Send product-drop announcements and promotional communications when requested

• Maintain accounting, tax, transaction, and business records

• Comply with applicable laws and enforce our policies

Cookies and Similar Technologies

Surf Cartel uses cookies and similar technologies to operate and improve the website.

These may include:

Essential Cookies

Essential cookies support functions such as:

• Shopping carts

• Checkout

• Customer accounts and login sessions

• Website security

• Fraud prevention

• Saved preferences

Disabling essential cookies may prevent parts of the website from functioning properly.

Analytics Cookies

We use Google Analytics 4 to understand how visitors use the website. Google Analytics may collect information about your browser, device, interactions, approximate location, referral source, and website activity.

Google’s handling of this information is governed by the Google Privacy Policy.

You may limit cookies through your browser settings or use available browser extensions and privacy controls. Blocking cookies may affect certain website features.

Google reCAPTCHA

Our forms use Google reCAPTCHA to help detect and prevent spam and automated abuse. reCAPTCHA may collect device, browser, interaction, cookie, and network information, including an IP address.

Use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service.

Contact Forms and Newsletter Requests

When you submit a contact form, we collect the information entered in the form, along with technical information used for security and spam prevention.

When you request Surf Cartel email updates, we collect your email address and marketing preference. You may withdraw your request or unsubscribe at any time by following the instructions in an email or contacting us at matt@surfcartel.com.

Submitting an email address for newsletter updates does not create a customer account.

How We Disclose Information

We may disclose personal information to service providers and other parties that assist us with:

• Website hosting and maintenance

• WooCommerce store operation

• Payment authorization and processing

• Order fulfillment and shipping

• Email delivery and communications

• Analytics and website performance

• Spam detection, fraud prevention, and security

• Accounting, tax, legal, and professional services

We may also disclose information:

• To comply with a law, court order, subpoena, or lawful government request

• To protect Surf Cartel, our customers, or others from fraud, harm, or illegal activity

• To investigate violations of our policies

• In connection with a merger, financing, sale, reorganization, or transfer of business assets

• With your direction or consent

Service providers may access information only as necessary to perform services on our behalf, subject to their contractual and legal obligations.

Sale or Sharing of Personal Information

Surf Cartel does not sell personal information in exchange for money.

We use analytics technologies that may disclose online identifiers and website activity to analytics providers. Depending on applicable law and how those providers use the information, certain disclosures may be considered “sharing” or targeted advertising.

You may contact matt@surfcartel.com to request information about available privacy choices.

We do not knowingly sell or share personal information belonging to anyone under 16 years old.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including legal, accounting, tax, fraud-prevention, and operational requirements.

Generally:

• Order and transaction records may be retained for up to seven years

• Customer account information may be retained while the account remains active

• Contact-form correspondence may be retained for up to two years

• Newsletter information may be retained until you unsubscribe or request deletion

• Security and analytics information is retained according to our configured settings and service-provider requirements

Some information may be retained longer when required by law, needed to resolve a dispute, prevent fraud, enforce an agreement, or maintain necessary transaction records.

Your Privacy Choices and Rights

Depending on where you live and whether the applicable law applies to Surf Cartel, you may have the right to request:

• Access to personal information we maintain about you

• Correction of inaccurate personal information

• Deletion of certain personal information

• A portable copy of information you provided

• Information about how personal information is used or disclosed

• Opt-out of certain sales, sharing, or targeted advertising

• Limitation of certain uses of sensitive personal information

• Withdrawal of marketing consent

We will not unlawfully discriminate against you for exercising an applicable privacy right.

To submit a request, email matt@surfcartel.com with the subject line Privacy Request. Describe your request and provide enough information for us to identify the applicable records.

We may need to verify your identity before completing a request. We will use verification information only for that purpose. Certain information may be exempt from access or deletion when retention is required or permitted by law.

California residents can learn more about their privacy rights through the California Privacy Protection Agency.

Marketing Communications

You may opt out of promotional emails at any time by:

• Selecting the unsubscribe link included in an email, or

• Contacting matt@surfcartel.com

Opting out of promotional messages does not prevent us from sending transactional communications about purchases, payments, shipping, returns, account security, or customer-service requests.

Do Not Track Signals

Some browsers offer a “Do Not Track” setting. Because there is not a universally accepted technical standard for responding to Do Not Track signals, our website may not respond to those signals consistently.

You may still control cookies through your browser settings and other available privacy tools.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. These measures may include encrypted website connections, access controls, payment-processing safeguards, software maintenance, and security monitoring.

No online system, electronic transmission, or storage method can be guaranteed to be completely secure. Therefore, we cannot guarantee absolute security.

Children’s Privacy

This website is not directed to children under 13, and Surf Cartel does not knowingly collect personal information from children under 13.

If you believe a child has provided personal information through the website, contact matt@surfcartel.com so we can review and delete it when appropriate.

Third-Party Websites and Social Media

The website may link to Instagram and other third-party websites or services. Surf Cartel does not control the privacy, security, or content practices of those third parties.

Information you provide to a third-party website is governed by that third party’s privacy policy.

Changes to This Policy

We may update this Privacy Policy as our business, website, technology, or legal obligations change.

When we make changes, we will post the updated policy on this page and revise the effective date. Your continued use of the website after an update means the revised policy will apply to future interactions.

Contact Us

For privacy questions or requests, contact:

Surf Cartel
Email: matt@surfcartel.com
Location: Ventura, California
Website: https://surfcartel.com